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Penny’s Place, Welcome!

 

Between 1994 and 2014, Dr Penny Burns (author of ‘The Story of Asset Management’) published the ‘Asset Management Quarterly’ which became the fortnightly ‘Strategic Asset Management’ in 1999.  Here are some of her favourite Greenfield articles.

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And then what?

Abstract:   To be a good chess player, it pays to look many steps ahead.  The same is true for an AM strategist.

The Challenge

Abstract: When AM was new, and practitioners were curious, I introduced the ‘back page case study’ challenge in AMQ. This was the first one.